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Why is a touch icon important?

A touch icon is a graphic image for tablets with which a shortcut can be created to a website. By offering the touch icon, the website owner can control the manner in which the website is presented on tablets. An option that is often chosen is to load the company logo or product logo of the website in the touch icon. This results in a seamless user experience while the brand identity of the website remains clearly visible, regardless on which device the website is loaded.

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